By Steve Leiby · on December 15th, 2009 ·
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Party At Marty's House Come One Come All
Congratulations you just hired a Northern Virginia Real Estate Agent that was recommended by your Aunt Sally on your Mothers Side, and your crazy Uncle Bernie whom no one talks to. The only condition you gave your new agent was to advertise your Northern Virginia Home in the Northern Virginia Real Estate Times until it sells. Your newly hired Real Estate Agent being very tech savvy agrees to this term because of the exposure the listing will receive as once it is published in the Northern Virginia Real Estate Times it is syndicated to Google, Yahoo, Twitter, Facebook, their Facebook Blog, and many more places ensuring both your listing as well as your newly hired Northern Virginia Real Estate Agent get the marketing exposure they deserve.
The ink hasn’t even dried on the Listing Agreement when she tells you that she will be having a Brokers OpenA Brokers Open you ask? Yes, next Tuesday after the sign goes up in the front yard, the house is staged by a Certified Staging Professional for the Virtual Tour and Photos the Photographer is going to take on Monday. Yes a Brokers Open. Think of it as a party of sorts to show your Northern Virginia Home to a network of agents I know to get their opinion as to the price of the home, condition of the home, as well as various other pros and cons about your home. So what your telling me is that your going to throw a party at my home, invite a bunch of strangers to my house to eat and drink and sit around and critique my home, and we are not invited? Yes that’s right she exclaims. Speaking of eating and drinking she tells you that reminds her to contact her caterer for food and beverages. She then tells you that a lender and title company representative will be here as well and provide fliers for the brokers open. She also mentions that she needs to get desert, as well as get gift cards for a restaurant and a gas as prizes for a drawing, and balloons.
Tuesday comes and you leave your home as the Brokers Open is from 11:00 -2:00pm. Your nosey neighbor whom you never liked and quit possibly part of the reason you want to move in the first place notices your Northern Virginia Real Estate Agent arrive at your home at 1o am sharp after placing one last directional sign at the corner of your block. She notices your real estate agent attaching balloons on the mailbox at the end of the driveway, and retreat back into the house.
Your neighbor continues to peer into the windows of your home from the sidewalk and notices your real estate agent walking throughout the house and turning lights on, and then you here the faint sound of what some might call elevator music. No sooner then she turns to walk back home, when she sees the Catering van pull up with enough food and beverages to feed a small army. “She swears she can smell Shrimp Cocktail”. Two more cars pull up shortly after the Catering van leaves. Its the representative from the Title Company, and the other the Lender.
No sooner does your loving neighbor walk back into her home, when she hears and sees a stream of cars coming down what is normally a quiet dead end street from her front window. Car after car appear some with signs on them that say Keller Williams Realty, Remax, Weichert, Century 21, Long And Foster, and Coldwell Banker, just to name a few.
The street is covered on either side with cars, some even double parked. She watches as they get out of their cars, some with two, three, four and even five people in each car. After about 25 she stops trying to count. For the next 3 hours she hears all kinds of talking, and laughing, real estate agents coming and going. Alas, the party at your home for which you weren’t invited to has ended. The house has been cleaned the music turned off, the balloons and directional signs taken down and that quiet dead end street is once again.
No sooner do you pull into your driveway, when you see your neighbor marching up to you to tell you about today’s events. Not to mention the noise and parking conditions. She begins to give you a full run down about how many people came and how loud it was. Your happy about the report of many agents, but eager to get away from her and go inside after a long day at work.
So what was the purpose of the Brokers Open? The Real Estate Agent you hired was the first piece of useful advice your Aunt and Uncle ever gave you. The Agent has called you to inform you on the feedback they have received from all of the real estate agents that attended the Brokers Open. You see while they were talking and laughing amongst each other, they were also walking through the home and evaluating it. Writing down their opinion on a comment sheet your real estate agent provided them with. Asking them what they thought about the price, the condition of the home, the pros and cons, as well as any other advice they may have in order to get your Northern Virginia Home sold. Your real estate agents takes all the comment sheets and creates a report for you to evaluate and consider any advice given.
Is it possible anyone of these real estate agents may have a buyer that may be interested in your home? Yes? But it is a good way to get the opinions of Northern Virginia Real Estate Agents, some with many years of experience, so you can make an educated decision on what may be one of the biggest financial decisions you will ever make.
We want to hear from real estate agents throughout Northern Virginia. Do you think it is useful to hold a Brokers Open even in a market like this? Our readers would love to hear from you.
Northern Virginia Real Estate Times